What’s it like to work in the marketing department of a software company?
We interviewed our Head of Marketing, Julie Huval, and asked her what is the most challenging and rewarding part of her job.
Beck Technology isn’t just a software company. We service a niche market in the construction industry—specifically preconstruction teams and construction estimators.
According to the Associated General Contractors of America, they represent over 27,000 general contracting firms in the United States; however, not all of them offer preconstruction services or have a precon-specific team. Some general contractors’ estimators wear many hats and might not hold the title of “estimator” at all.
Either way, most estimating costs of a construction project are done in Excel and/or other multiple software in combination with Excel, making the estimating process prone to errors and very time-consuming.
Our construction estimating and takeoff software, DESTINI Estimator, and our bid leveling software DESTINI Bid Day help preconstruction teams build more accurate estimates, align owners with the construction process, make better project decisions, and pull all bids into one platform and compare data within each.
It is the Beck Technology marketing department’s job to make sure we communicate the right message about our products and our company to the right people at the right time.
Julie leads the team and like many estimators, wears many hats. Construction is in Julie’s blood, as she was born into a construction family and has worked in the industry for 16 years—being at Beck Tech for almost 10 of those.
Julie’s favorite part of her role is coaching and mentoring other people, not just others in the marketing department but people in all the departments within Beck Technology. She says, “I live and breathe marketing and its fun to talk about that with other folks.” We are extremely collaborative at Beck Technology and no department works in a silo. Marketing regularly gives and receives feedback on campaigns and initiatives, as well as helps develop needed assets for other departments.
What is the Most Challenging Part of Your Job?
Because of the niche market Beck Technology is in, finding where our prospects are is the most challenging. Julie says, “Where do they spend their time? Where do they get their education? How do they interact with their peers? Finding out how Beck Technology gets to be a part of that world and how do we enhance it and bring value to them.”
What Accomplishment of Your Team Are You Most Proud of?
One of Julie’s proudest accomplishments is the customer event we hold every year during the Advancing Preconstruction annual conference. She says it has just gotten better and better every year, “and that one big event helps solidify the relationships we have with our customers.”
Where Will Marketing Be in 5 Years?
A large part of Julie’s job and marketing is keeping up with marketing trends, enhancing the customer’s journey, and predicting “the next big thing.” When asked where she sees Beck Technology’s marketing in five years, Julie says, “Keeping up with trends and implementing them to make our customers and prospects lives that much better.”
If you are interested in working at Beck Technology, one of Dallas, Texas’ Best Places to Work, in marketing or any other department, check out our careers page here.
About Julie
Julie Huval, FSMPS, CPSM is the Head of Marketing at Beck Technology. She leads a team of marketers and helps drive demand for the company’s preconstruction technology offerings. Julie is a contributing author to several industry publications and is a frequent public speaker on marketing, business, and technology. She earned an MBA from The University of Texas at Arlington and a Bachelor of Arts in journalism and environmental studies from Baylor University. Additionally, Julie is a Fellow of the Society for Marketing Professional Services and a Certified Professional Services Marketer.
